I’m a dedicated Full-Stack Developer passionate about transforming complex ideas into impactful digital solutions. With a focus on MERN Stack, Laravel, and WordPress, I’ve collaborated with global clients to deliver tailored, results-driven projects.
As a Full-Stack WordPress Developer, I developed Top Choice, Malta's trusted online retailer for consumer electronics and home appliances since its establishment. Using WordPress, HTML, CSS, JavaScript, jQuery, and PHP, I built a robust e-commerce platform featuring product catalogs, shopping cart, secure checkout, and promotions. Custom themes with HTML/CSS created a modern, product-focused design, jQuery enabled interactive elements like featured sliders, quick-view popups, and dynamic filters. PHP powered WooCommerce customizations for inventory management, order tracking, and testimonials. WP_Query optimized product queries, while caching ensured fast performance for shoppers. WCAG 2.1 accessibility improved inclusivity. This project showcases my expertise in WordPress e-commerce solutions for retail in Malta's competitive market in 2025-2026.
I crafted a responsive, mobile-first frontend using a custom WordPress theme with HTML/CSS for seamless shopping on all devices. jQuery added engaging features like product carousels, sale timers, quick-add-to-cart, and smooth animations, increasing user engagement for electronics and appliances. Minified assets, lazy-loaded images, and optimized loading delivered quick experiences. WCAG 2.1 included semantic HTML, ARIA landmarks, and keyboard navigation. ACF enabled flexible updates to promotions and featured products. Cross-browser testing guaranteed reliability. The result: an intuitive, visually appealing e-commerce site driving sales for Top Choice.
The backend leverages WordPress and MySQL (with WooCommerce), custom PHP for secure checkout, order processing, and dynamic product/variant management. WP_Query with indexing optimized category and search performance. Secured REST APIs via PHP support integrations like payment gateways. Security includes Wordfence, HTTPS, and custom user roles. W3 Total Cache managed traffic during promotions. Modular architecture allows scalability for growing inventory. PHP testing reduced errors. This solid foundation supports Top Choice's retail operations across Malta and Gozo.
Speed was key for e-commerce conversions. I implemented W3 Total Cache, optimized queries via WP_Query/indexing, minified CSS/JS, and lazy loading for product images. Lighthouse audits yielded high speed/SEO scores. Yoast SEO added meta tags and structured data for keywords like “electronics Malta”, “home appliances Malta”, and “Sharp TV Malta”, boosting visibility. These reduced bounce rates and supported sales growth.
Yoast SEO optimized meta tags, product schema (structured data), and keywords such as “washing machines Malta”, “free delivery appliances Malta”, and “gaming chairs Malta” for better local rankings. Fast loads via caching enhanced SEO. WCAG 2.1 featured high-contrast design, alt text for products, ARIA roles, and keyboard support — validated with WAVE. These made the site accessible and discoverable for Maltese shoppers.
I worked closely with Top Choice stakeholders using agile methods, delivering prototypes with ACF and jQuery for feedback on product displays, cart flow, and promotions. Git handled version control, regular reviews refined usability. Browser/device testing ensured compatibility for diverse users. The outcome: a high-performing e-commerce platform supporting Malta's top electronics retailer.
